A Danish homeware retailer has revealed when its latest Sussex outlet will welcome shoppers.

Søstrene Grene, the well-known Danish lifestyle company, is preparing to launch a branch at the Beacon Shopping Centre in Eastbourne.

The outlet, which will be the brand’s second location in East Sussex, has confirmed its inaugural day will be April 10.

The initial 100 visitors through the door will receive a free voucher for one of the retailer’s woollen throws, alongside a tote bag containing various presents.

Entertainment acts will perform live and snacks and drinks will be available throughout the morning.

Mikkel Grene, Group Chief Executive and co-owner of Søstrene Grene, expressed that every new location enables the company to introduce its world to additional customers. He noted that the Eastbourne launch represents a significant milestone in the brand’s United Kingdom expansion and demonstrates its focus on serene design and inventive offerings both in products and store environments. He added that the hope is for each visitor to depart with fresh inspiration for their residence, craft undertakings or daily routines.

Søstrene Grene operates multiple outlets throughout Sussex, with branches in Brighton, Horsham and Crawley among others.

The Brighton location debuted at Churchill Square in November 2024, drawing substantial queues of eager first-day shoppers.

The Horsham branch also opened its doors in November 2024, while the Crawley shop followed in October 2025.

Mark Powell, General Manager at The Beacon Shopping Centre, remarked that Søstrene Grene makes an excellent complement to the centre’s retail lineup. He stated that there is complete confidence the popular Danish lifestyle and home furnishings retailer will prove tremendously popular with centre visitors.