Dutch lifestyle brand Rituals is preparing to launch a new retail location in West Sussex next month.

The forthcoming outlet will be situated in the town of Horsham, though a specific launch date has yet to be confirmed.

The shop will stock an extensive range of bathing, personal care and home décor offerings, with the company stating it aims to bring premium wellness experiences to busy shopping areas.

Established in the Dutch capital in 2000, Rituals has built its reputation on integrating body, bath and household products within a unified collection.

Every item takes cues from historical customs, seeking to transform everyday rituals into moments of significance.

The merchandise encompasses skincare, aromatic home accessories, naturally-derived cosmetics, grooming ranges and household textiles.

Rituals holds B Corporation certification and operates a network exceeding 1,300 stores globally, including locations in major capitals such as London and Paris.

Regarding environmental responsibility, the company is pursuing a goal of using 90 percent ingredients from natural sources and ensuring all packaging is either reusable, recoverable or produced from reclaimed materials.

Additionally, the firm commits to directing 10 percent of its earnings toward initiatives supporting both human welfare and environmental causes.

With its roots in Amsterdam dating back two decades, the business now trades across more than 33 nations and continues to strengthen its presence throughout Britain.

The Horsham branch forms part of Rituals’ broader British expansion strategy.