The initiative, now in its seventh consecutive year, aims to reduce the environmental damage caused by the clothing industry by urging consumers to refrain from purchasing newly manufactured garments throughout the month.

Retail outlets operated by the organisation in Brighton and Hove are anticipating increased footfall and contributions as the campaign gets underway.

The programme encourages members of the public to abstain from buying fresh apparel during September, highlighting the ecological consequences associated with rapid garment production.

Gail Parkin, who oversees Brighton’s Oxfam outlet, explained that while purchasing pre-owned items has become considerably more convenient in recent times, physically visiting a charity establishment and exploring the available stock remains the optimal approach.

Unearthing an unanticipated find represents the most rewarding aspect of the experience.

Staff members are simultaneously appealing to residents to part with garments that have remained unworn for twelve months or longer.

Etelka Zdechovan, who manages the Hove location, emphasised that the branch’s operations would not function without the backing of local inhabitants.

Charity retail establishments contribute to extending the lifespan of garments and serve a vital function in addressing the challenges posed by disposable fashion trends.

While established customers are always appreciated, welcoming unfamiliar visitors during September would be particularly gratifying.

Actor Richard E.

Grant has aligned himself with the campaign and appears on promotional materials distributed throughout the organisation’s stores nationwide.

In a statement, he articulated that authentic personal expression does not necessitate acquiring additional items, but rather involves discovering garments with history, retaining them for extended periods, and subsequently transferring them for another individual to appreciate.

The charitable organisation has traded second-hand clothing since 1947 and maintains that its continued viability depends upon sustained assistance from the general public.

Rachel Cosgrove-Pearce, who serves as the organisation’s head of retail operations, noted that the campaign effectively demonstrates how minor adjustments in behaviour can yield substantial outcomes.

Contributing garments no longer required or selecting second-hand alternatives assists in minimising textile waste while simultaneously supporting the organisation’s broader mission and benefiting the environment.

Residents of Brighton and Hove are invited to visit their nearest Oxfam shop, whether they are first-time visitors or existing customers.