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University experts deliver coaching sessions at top football club

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University academics recently delivered a series of coaching sessions to academy coaches at Brentford FC.

The programme at the University of Chichester focused on visual exploratory activity (VEA)—also known as scanning—and practice design in football.

The sessions were led by David Eldridge, senior lecturer in physical education, and Dr Chris Pocock, senior lecturer in sport and exercise psychology.

They were invited to Brentford by Lee Smith, assistant head of academy football development, who said the research had captured the club’s interest.

Mr Eldridge said: “It was a pleasure to share our ongoing research and we really enjoyed the discussions with the staff at Brentford FC.

“It was great to see our research inform ideas for future practice design at a Premier League football club.”

The visit included a research workshop, Q&A and a practical on-field demonstration showing how scanning behaviours can be incorporated into training.

Dr Pocock said the invitation is a reflection of the value of academic research in elite sport.

He said: “It is rewarding that our research in this field has been recognised and is of interest to professional football clubs exploring ways to optimise practice design.

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“We really enjoyed sharing sessions that combined research evidence with practical coaching examples.”

Coaches, sport psychologists and PhD researchers from across Brentford’s academy took part in the day.

Similar research-informed sessions have previously been delivered by the pair at St George’s Park for the League Managers Association and other professional clubs.

Mr Smith said: “It was a really insightful and thought-provoking session.

“Our coaches took loads away and I’m sure it will influence future practice—thanks again.”

The work forms part of a growing body of research at the University of Chichester on visual exploratory activity and its role in player development.

A recent study suggested that while coaches view VEA as essential to elite performance, many lack confidence in how to develop it effectively.

Most agreed it should not be the sole focus of training sessions but should emerge naturally through representative, decision-based practices.

The university is now emerging as a leading centre for research into visual exploratory activity in football.

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