Emergency services flocked to an incident at a seafront hotel.
East Sussex Fire and Rescue Service (ESFRS) was called to a report of a fire in Kings Road, Brighton, at around 2.17am today, April 16.
Pictures show emergency vehicles and a large group of people gathered outside DoubleTree by Hilton Brighton Metropole.
Ten fire engines, a command unit, an aerial ladder platform and seven officers were sent to the scene, a spokeswoman for the fire service said.
Emergency services at the scene (Image: Supplied)
It was declared a false alarm at around 3.02am after a “thorough investigation”.
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The spokeswoman for ESFRS said: “At 2.17am, East Sussex Fire and Rescue Service was called to reports of a fire in Kings Road, Brighton. The property was being evacuated.
“Ten fire appliances, a command unit, an aerial ladder platform and seven officers were sent to the scene.
“After a thorough investigation at 3.02am it was declared a false alarm.”
A spokeswoman for Sussex Police said: “Police supported an evacuation of 100 people from the Doubletree Brighton Metropole hotel after smoke was reported to be in the stairwell at 2.22am on April 16.”
Brighton Metropole has been contacted for comment.