Fancy dress enthusiasts dressed as comic book and film characters took to Brighton’s public transport network as part of a marketing drive for a forthcoming pop culture convention.
The gathering saw participants in elaborate costumes board buses throughout the city, participating in a photographic trail that wound through seaside locations and concluded with a journey aboard a double-decker with no roof.
The two-day celebration of comics, gaming and film is scheduled to take place at Brighton Dome on the specified September weekend.
Local bus operators backed the initiative as a means of generating advance interest in the occasion.
A representative for the event’s promoters described the promotional outing as highly successful, noting that despite indifferent meteorological conditions, attendees embraced the experience with enthusiasm and enjoyed the unique opportunity to showcase their costumes across multiple city landmarks.
holders of valid travel passes from the supporting bus company will benefit from a discount on entry fees when presenting their ticket on the day of the event.
In addition, the organising company set aside numerous complimentary places for charitable causes, with organisations including a children’s charity, a fund supporting young cancer patients, a family support service and a local multiple sclerosis support group each receiving allocations of free tickets.
The spokesperson explained that the convention aimed to provide attendees with an escape from everyday life, delivering entertainment and memorable experiences.
The objective was to ensure the event remained accessible to as broad a cross-section of the public as possible.