A kitchenware brand is set to open a new store this week.
ProCook will open its latest shop on Friday, April 24, at Churchill Square Shopping Centre in Brighton, bringing its full range of cookware, tableware and kitchen gadgets to the city.
Lee Tappenden, chief executive of ProCook, said: “We’re delighted to be opening in Churchill Square Shopping Centre.
“Brighton is a vibrant foodie destination with discerning shoppers, and we’re excited to introduce more people in the area to ProCook.”
The new Brighton store will feature ProCook’s latest Spring/Summer 2026 collections, including colourful cast iron roasters and aspirational tableware.
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Kitchenware store to open in shopping centre
Kitchenware store to open in shopping centre
Churchill Square’s brand new ProCook store is designed to make browsing feel intuitive and hands-on. (Image: ProCook)
The opening weekend will include a number of special promotions and events.
Shoppers will receive 20 per cent off all items in-store from Friday, April 24, to Sunday, April 26, with no minimum spend required.
Goody bags worth £25 will be handed out to the first 50 customers on Friday and Saturday, and four ‘golden ticket’ vouchers worth £50 will be hidden inside.
The store is designed to offer a hands-on shopping experience with curated displays and helpful staff to guide customers.
In-store purchases can also be delivered to customers’ homes free of charge.